Early Stage (B2B) Founders: Struggling or Not Sure About Your Product-Market Fit?

Decode Your Customers’ core needs & Win More Deals!

E-book cover titled "Customer Discovery Guide" as part of the Pre-Revenue Series by Stoic Selling, with a subtitle explaining it helps pre-PMF founders understand B2B buyers.

Most B2B teams focus on selling—but do you truly understand why customers buy? This free guide gives you a structured approach & 12 critical questions to uncover what drives purchasing decisions.

Download the Customer Discovery Guide Now! Use Steve Blank’s proven questions & frameworks to improve qualification, messaging, and sales effectiveness.